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Why Video Matters

Spotlight, a videography firm in Fargo

By Tommy Uhlir, Spotlight Media Digital Marketing Specialist 

From short-form social media ads to stylized commercials, it is increasingly essential to satisfy the population’s ever-decreasing, goldfish-mimicking attention spans.

While it may seem obvious that video is the most engaging and memorable form of media, the lack of businesses utilizing video is staggering. Moreover, it’s putting them at a serious competitive disadvantage. Video marketing will take 80 percent of all web traffic by 2021. With this reality in mind, let’s explore the main reasons businesses need to begin implementing video into their marketing strategies. 

1. HEY, GET MY ATTENTION

If executed and crafted properly, video content not only instantly grabs people’s attention, it also effectively holds it.

Consumers are 27x more likely to engage with a video than a static graphic.

2. IF MEMORY SERVES ME RIGHT

For a memory to truly form and stick, it requires more than just eyes or ears. It requires an audible and visual narrative. Something you can relate to and be entertained and/or moved by. Studies show that viewers retain 95 percent of a video’s message. For text and/or static graphics? Just 10 percent.

3. VIDEO INCREASES SEO

The unmatched ability of videos to attract and engage audiences makes it a powerful tool for strengthening SEO.

Google likes popular sites with low bounce rates. By increasing monthly website traffic by nearly 160 percent and attracting users who will spend 2x more time navigating your site, your ranking in search engines can be significantly improved by strategic video content.

4. VIDEO HAS AN ROI

By combining the fact that nearly 50 percent of consumers seek videos related to a product or service before making a decision with the information we discussed, video has become a crucial component to attracting new business, strengthening loyalty with current clients and, in turn, increasing revenue.

With 71 percent of consumers watching more video online than they were a year ago, brands can no longer ignore their growing popularity. It’s time to make video a key part of your marketing strategy.

ABOUT SPOTLIGHT

Spotlight is the parent company of Fargo INC! and has a marketing division that has everything you need from magazine publications, video production, multi-channel advertising, performance-driven marketing strategies and project management to help you compete and grow. We are more than a service, we are your dedicated marketing and creative team.

spotlightmediafargo.com 

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Written by Tommy Uhlir

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