There is no doubt that our community is extremely supportive. It’s ingrained in us to help a neighbor shovel a driveway or get a car unstuck and be charitable when we can. Not surprisingly, our business community has adopted this drive to help amid the COVID-19 pandemic
One company doing so, BNG Team, is partnering with the state of North Dakota for the #NDSmart campaign which will support local small businesses affected by the Coronavirus pandemic through sales of #NDSmart apparel on their company website.
The idea for the #NDSmart campaign name came from one of Governor Doug Burgum’s, many recent speeches in which he said, “We have to be North Dakota smart, not North Dakota tough.” BNG ran with the saying and created apparel through their BNG Promotions division which provides corporate and team apparel as well as promotional and tradeshow items, vehicle wraps and store signage with the idea of helping out their fellow local businesses. 100 percent of profits from the sale of their items will go to a fund set up by the state.
“We’re a national brand in some way but we’re also very local,” said Owner and CEO Brady Nash. “We want to support that local community. What’s also really interesting is that most of our traffic on our website is local, but we’ve seen people popping up on our site from Florida and New York for the campaign which is pretty cool,” said Nash.
Currently, BNG is offering both a youth and regular t-shirt, a hat and a sweatshirt as part of the promotion.