You may have heard about inbound marketing before – but what does it mean? Inbound marketing takes a more human approach to growing businesses by attracting, engaging and delighting both current and potential customers. These marketing campaigns achieve a higher ROI than outbound techniques regardless of company size, geography or budget. Why? It’s simple. Inbound marketing revolves around meaningful content that generates attention and can be shared easily. Reaching B2B customers online has never been easier as 68 percent of them prefer to research online. Eighty-seven percent of buyers give more credit to content shared by an industry leader and the most successful B2B marketers spend 40 percent of their total budget on inbound marketing.
In order to do inbound marketing the right way for B2B customers, we at Spotlight decided to become a partner with the best inbound marketing platform in the world – HubSpot. Let’s talk about what we can do with this platform and learn about some of the highly sophisticated features we’ll be using for our clients.
Get Content in Front of the Right People
HubSpot allows us to publish blogs directly to our clients’ websites while getting real-time SEO suggestions. We can also post social messages at optimal times so we can reach the right people at the right time. The platform also measures past behaviors so we’re able to serve relevant headlines, CTAs and more.
Drive Traffic to Unique Landing Pages
This platform lets us design our own CTAs using personal messaging based on traffic source, location, personas and more. The best part? No coding is required (phew!).
Convert Visitors Into Qualified Leads & Turn Them Into Customers
We’re not all developers, which is why the fact that we can launch professional-looking landing pages in seconds without having to rely on a web developer is so great! We can even attach forms in a single click, run A/B tests to increase conversions and engage with visitors in real-time using live chat.
Track Customers & Report Bottom Line Impact
This is probably my favorite feature. HubSpot has robust email tools and drip campaigns that give each lead a personalized path to purchase. With these tools, we have the ability to give them everything they need to become paying customers, and every interaction with our content automatically triggers the perfect next step. At the same time, the platform automatically records and organizes every interaction customers have with the clients’ brand. This allows us to confidently show our clients how their inbound marketing campaign has contributed to their sales.
About Spotlight
Spotlight is the parent company of Fargo INC! and has a marketing division that has everything you need from magazine publications, video production, multi-channel advertising, performance-driven marketing strategies and project management to help you compete and grow. We are more than a service, we are your dedicated marketing and creative team.
HubSpot has positioned itself as the go-to solution that provides a wide variety of highly sophisticated features that allows businesses to nurture and capture leads. It’s all-in-one functionality allows us to blog, create lead capture forms, control social media and monitor success from a single interface. We’re so excited we get to partner with this platform and can’t wait to help more B2B customers see success with this amazing platform!
