Photo by Kayleigh Omang
Zach Olson a Sales Executive with Spotlight Media, graduated from Minnesota State University Moorhead with a Business Administration degree and is certified by 360 Ad Sales Training.
Everyone sells, whether you realize it or not. A lawyer has to sell a judge and jury on the merits of a case, and a charity needs to sell its cause to potential donors or it won’t have anything to give.
Yet, “sales” is often seen as a dirty word because of a stigma that a salesperson’s only goal is to make money at the expense of the customer. However, sales is not a dirty word, it is a study of problem-solving and providing solutions to customers’ needs. As a young sales executive, I have a unique view on how the sales landscape is changing, and how businesses can embrace the change and thrive. In my role, I work with hundreds of local and national businesses to help them uncover the best way of sharing their message. To do this I use a number of tools. Here are my five favorites:
1. LinkedIn Sales Navigator
Everyone knows what LinkedIn is, but not everyone uses it to its full potential. In a world where you are one connection away from your next opportunity (or sale), it is great to have a network like the one you can develop on LinkedIn. This tech allows you to be a few clicks away from a potential lead. In one space you can learn about a business, find the decision-makers and reach out with potential solutions.
2. HubSpot Sales
If you are going to have tools you need a tool chest. I view HubSpot as my tool chest. I use this tech for Customer Relationship Management. It is a space where I can keep information on my customers and learn the best way to work with them. I can have contacts, leave notes, set follow-ups and more!
If you want leads and you want leads based on certain demographics, this might be the best piece of tech for you. Salesgenie has information for more than 25 million businesses with new names added weekly. This tool allows you to find groups or niches that you can present your leads to.
4. Hunter io
This tech allows you to find the email address behind any website. This will save you time and allow you to get the information to the right person without having to struggle to connect. Hunter io also verifies any email address.
GMass is our favorite tool for sending and tracking smart emails. GMass has changed the way I email. This software allows users to personalize and schedule emails while tracking opens, clicks, and unique clicks. GMass also allows users to create email lists based on search results and set automatic follow-ups! This tool helps to reach large audiences while keeping each email unique using the “Tokens” tool that allows each name to be pulled from your email so every email is personalized.