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A Look At TrinSPIN With Dakota Business Lending

Photo by Hillary Ehlen

As a small business lending partner, we have had the privilege of working with hundreds of innovative and inspiring entrepreneurs throughout the state from a multitude of industries. Where our honor lies, however, is in the faces and places of these small businesses and the success stories they have to share. Among these is the story of TrinSPIN – a local technology contractor and subcontractor with a unique story to tell. Their story is one of humble beginnings, big transitions and over thirty years of hard work. Let’s take a deeper look into the future of technology through the eyes of TrinSPIN.


From rewiring houses on lunch breaks to owning and operating his own technology company, Trinity Schaff’s story starts out like many others. It was when he was working for another technology vendor that the idea for TrinSPIN came to him. As he saw and gained experience while working, he began to refine his own vision for his career. What Trinity wanted was a company that emphasized customer service, putting the client first, and making their lives easier. So, in 2011, Trinity followed his passion and started TrinSPIN right out of his Fargo home. The rest is history…

“I wanted to work somewhere where I didn’t have to answer to anybody…to be able to have my own company and grow it…to focus on what is best for the customer, as opposed to pushing what’s in stock and rushing to get the job done. All in all, I wanted to work someplace that really made me happy.” 

Over the course of the next nine years, through dedication, drive, and commitment, TrinSPIN would transform from a one-man startup to a team of leading experts in complete audio, visual, and automation solutions. Because they have been at the frontlines of technology trends, Trinity has a lot to say about what the future looks like for the technology climate in North Dakota, which can be summarized in two words: rising entrepreneurs. “Probably the biggest thing I’ve noticed is that there are a lot of young entrepreneurs coming out with new innovative designs,” Trinity explained. “We [North Dakotans] are a smaller group of people but, when we work together, ideas fly, and everybody seems to be able to make things happen.” All in all, the vibrance he has seen throughout ND amazes and inspires him to continue innovative work in the industry.   

But what can we expect to see in North Dakota’s technology world in the coming years? Trinity narrowed it down to three key things: integration, simplicity, and fun. “I think we’re going to continue to see the integration aspect grow more and more,” Trinity predicted. “It’s all about simplifying our lives and making things easier. Whether it be home, business, or industrial, technology is working to simplify series of events with the push of a button.” This type of “smart integration” technologies allow users to set a standard for a variety of tasks, such as “returning home from vacation”, that prompts your house to start up the water heater, turn on the heated floors, adjust the thermostat, or anything else you may need adapted. 

Does this type of talk scare or overwhelm you? You’re not alone. Trinity stated that the number one setback in the technology industry is fear, especially in regard to integration. “We get a lot of ‘deer in the headlights’ looks when we tell people they can do all these different things,” Trinity shared. “The reality is that if, when we’re done installing everything, it’s still too difficult or complicated for the client to manage, we didn’t do our job. The technology industry – and us especially – are all about “simplifying technology”, so that’s what we should be doing.” Trinity doesn’t see the need to create or introduce any kind of new system. Instead, he believes it all boils down to selecting a company that listens to what their clients’ needs are, learns what the client is used to technology-wise and develops a system based on that. Most importantly, however, technology is meant to be fun. The “push of a button” lifestyle is meant to bring joy and ease into the lives of all who use it and, if it brings anything but that, it is not being used for the right purposes. “Technology is not anyhing to be feared or intimated by anymore,” Trinity encouraged. “It’s meant to enhance your life, not complicate it. It’s not there for any other reason than to make your life easier.”


As you can see, the technology industry is constantly changing and evolving, so staying on top of current trends – and finding what can fit your needs and lifestyle – can be a difficult task. But, if you’re like Trinity, you can work with the hundreds of rising entrepreneurs throughout the state who have become a leading expert in their fields and help simplify, enhance, and bring joy your lives as well as those around you. Congratulations TrinSPIN on your journey to success!To learn more about TrinSPIN and their services, read their success story at www.dakotabusinesslending.com/trinspin.

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Written by Steve Dusek

Steve Dusek is the president and CEO of Dakota Business Lending. He has over twenty-eight years of experience in managing and delivering non-traditional lending solutions for small business in rural America and in maintaining successful business cultures.

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